After many years of producing a standard newsletter for its donors Nature Conservancy of Canada (NCC) decided it was time to reach out in new and creative ways. Launched in the spring of 2016, NCC Magazine continues the organization’s evolution in communications, following the launch of a new logo in the summer of 2015, with a publication that celebrates and inspires.
Incorporating storytelling, profiles, service content and information design into the overall approach, the lands and waters protected by NCC provided the lens for an editorial strategy that tells stories of people, wildlife and places connected to their stewardship. After developing the editorial strategy and design Evermaven continues to work with NCC on producing future issues.
The Nature Conservancy of Canada is the nation’s leading land conservation organization, working to protect our most important natural areas and the species they sustain. Since 1962, NCC and its partners have helped to protect 2.8 million acres (more than 1.1 million hectares), coast to coast.