I am holding my breath waiting for the day when we can market riding bicycles like we market driving cars. Let’s do this with the same budget, same technology, same man power, same art director, and the same prowess in storytelling. Seth suggests we learn the difference between separating the honest stories from the deceitful ones and that is indeed our task. However, if the deceitful stories work, why doesn’t the environmental movement employ the same strategy? I know. Truth is real and karma and fate share the same bike path. We just need more bikes so let’s market them in a new way.
Get Seth’s All Marketers Are Liars here.
In reaching for our goals we aspire to pass curated knowledge on to others through the stories we tell and to nurture a community of collaborators who want to do the same. As a community we aspire to be the trusted experts – “mavens” – of change in our relationship with the living world. QUOTE draws attention to quotes that inspire, teach, challenge, and attempt to reframe how we work towards more effective environmental communication. QUOTE is curated by Neil Osborne with contributions from our Maven friends.